Trubbiani 1930 – Fabbrica di Biciclette

The complete ridesign of an historical italian bicycle Brand
The Story

From -old- to cool! A complete brand image redesign, to establish a new market opinion of the historical Italian bicycle manufacturer.

Since the company did not have either the expertise or the resources to develop a technical bike, we opted out for a fashion-lifestyle type of brand look, to revive their classic-vintage range of bicycles.
A very budget-wise choice to make the highest volume of Content at the lower possible cost.
I.E. the male model is one of the Directors of the company, the lifestyle shooting  was done on a nearby marine location and all the  factory made Bicycles were photographed on a set contructed inside the factory for the occasion.

 

The Work

New Logo, New Catalogues, New Ecommerce website, a company Video,  two new Social Media profiles, over 70 product pictures, a Facebook/Instagram SM campaign with 100k+ views.

The New Logo.

We wanted to add emphasis to 3 key points: the Bicycle Factory, the age of Foundation: 1930, and the Made in Italy.
The new logo has been designed for a great fitting to the front of the bicycles and any merchandisign adaptation.

A GOOD MARKETER TELLS A STORY
“Seth Godin”

Do you own or work for a lifestyle – apparel company like Trubbiani and you like our work?
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